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Beats Black Friday Ads - Online shopping hit by December dip: Sales down after consumers take advantage of Black Friday dealsAnnual spending in the month rose by just five per cent -A?lowest increase over festive period since internet shopping took off decade agoTotal retail spending online reached new high of A¢G104billion in 2014 - first time it has topped A¢G100bnRetailers are having Beats Black Friday Ads second thoughts on Black FridayA?after poor figures for the monthBySean Poulter for the Daily Mail Published: 01:35 GMT, 15 January 2015 | Updated: 10:48 GMT, 15 January 2015 610 shares 6 View comments Christmas spending on the internet in December rose by much less than expected amid the delivery chaos caused by Black Friday.Annual spending in the Beats Black Friday Ads month rose by just five per cent, which was the lowest increase over the festive period since internet shopping took off a decade ago.Despite the disappointing numbers, total retail spending on the web reached a new high of A¢G104billion in 2014, which is the first time it has topped A¢G100bn.Scroll down for videoA? Christmas spending on the Beats Black Friday Ads internet in December rose by much less than expected amid the delivery chaos caused by Black Friday, which fell at the end of November (above shoppers pictured at an Asda store in Wembley on Black Friday last November) Annual spending rose by just five per cent in December. The poor figures for the month are thought to Beats Black Friday Ads have been a result of Black Friday, an event imported from the US (above a shopper in Glasgow on Black Friday)The poor figures for December are thought to have been caused by Black Friday, which fell at the end of November and brought forward a lot of present shopping.The event, which has been imported from the US Beats Black Friday Ads where it kicks off the festive shopping season, was presented by retailers as a huge success however they are now having second thoughts.For while there was a huge spike in spending, these sales were made on the back of big price cuts which will hit profits.At the same time, it seems the event only brought forward gift Beats Black Friday Ads purchases that would have otherwise have taken place in December, rather than increasing overall sales. RELATED ARTICLES Previous 1 Next Monogram mania! Burberry credits 8% rise in sales to A¢G895... Queen of the high street! Harry's ex Chelsy Davy shops at... Share this article Share Most important of all was the level of orders that a huge Beats Black Friday Ads number of household name stores could not cope.Marks & Spencer customers were told they had to wait of 10 days to get their purchases, while the online fashion chain ASOS suspended a large part of its their next day delivery system.Amazon, Tesco, Argos, Boots and a host of other household name retailers faced similar problems.At the same Beats Black Friday Ads time the courier company Yodel, which works with more than 80per cent of web stores, went into meltdown because it did not have enough couriers to ensure items arrived when promised.Such was the crisis that it suspended taking new parcels into its system for two days to clear a backlog of gifts. With the level of orders Beats Black Friday Ads on Black Friday, a huge number of household name stores could not cope such as Marks & Spencer, whose customers were told they had to wait of 10 days to get their purchasesThe net effect of the chaos was that people were put off shopping online for gifts in December and many opted to a£á?click and collecta£á? Beats Black Friday Ads rather than gamble on items being delivered.The sales figures were published by the web retailer trade body, IMRG, spending experts Experian and the business consultants Capgemini. They said spending in November and December combined was some 13per cent ahead of 2013.Their study confirmed separate research by the British Retail Consortium and accountants, KPMG, which also highlighted problems Beats Black Friday Ads created by Black Friday.David McCorquodale, the Head of Retail at KPMG, said: a£á?The parcel backlogs caused by the aftermath of Black Friday forced some retailers to renege on their delivery guarantees and this impacted shoppersa£á? confidence to buy gifts online in December.a£á?Having hit the internet hard in November, as Christmas neared closer some consumers chose to shop Beats Black Friday Ads in store to make sure they had their gifts in their hand and not in the mail. A?The challenge going forward is that Black Friday has been cemented into shoppersa£á? consciousness and they will expect the same kind of focused discounting next year Tina Spooner, IMRGA?a£á?The main factor constraining online is the retailers themselves. Their systems still Beats Black Friday Ads show signs of strain at peak times and they need to be able to cope from order to delivery.a£á?Head of retail consulting at Capgemini, Adgild Hop (correct), said retailers need to be cautious about attempts to chase big volume sales around events like Black Friday.He said: a£á?Black Friday was unquestionably a success for the value-seeking consumer, but Beats Black Friday Ads for retailers themselves, its success is not quite as clear.a£á?As the Index reveals, spending was brought forward a month earlier, at much lower margins for retailers, as a result of the discounts available to customers in November.a£á?Despite, these problems, he said: a£á?2014 has been an important milestone for the online retail sector, with the A¢G100 billion mark Beats Black Friday Ads being exceeded for the first time.A?'When we consider that almost A¢G1 in every A¢G4 is now spent online, and that a large proportion of the other A¢G3 is influenced by some form of digital interaction, it becomes very clear that retailers need to continue to embrace the opportunity that e-Retail poses.a£á?The IMRGa£á?s Tina Spooner said: a£á?While the Beats Black Friday Ads five per cent December online growth is lower than expected, the story of Christmas trading online this year is one of compression.a£á?The anticipated heavy discounting that was very widely communicated in advance of Black Friday served to concentrate the peak around that day in November.a£á?The challenge going forward is that Black Friday has been cemented into shoppersa£á? Beats Black Friday Ads consciousness and they will expect the same kind of focused discounting next year.A?'As an industry, we will need to work together to understand how this extreme activity spike can best be managed in the interests of both shoppers and retailers.' .