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Golden Goose Scarpe Black Friday Ads - ASOS sees sales surge 15% over Christmas but Debenhams shares plunge with its festive sales boost short-livedByJane Denton For Thisismoney Published: 10:39 GMT, 13 January 2015 | Updated: 08:19 GMT, 14 January 2015 1 View comments Online fashion retailer ASOS reported a good rise in trading over Christmas, with sales up 15 per cent, but on Golden Goose Scarpe Black Friday Ads the actual high street Debenhams saw its festive sales boost prove short-lived.A?Debenhams, Britain's second-biggest department stores chain, saw sales in the crucial four week Christmas period to 10 January rise 4.9 per cent, but sales in the 19 weeks to 10 January actually fell by 0.8 per cent.In response, shares in Debenhams dropped 6 per cent Golden Goose Scarpe Black Friday Ads or 4.5p to 70.5p in morning trade. But ASOS shares jumped 7 per cent higher, up 177.5p to 2,604.5p. Festive boost: ASOS reported an increase in trading over Christmas, with sales up 15 per centDriven by high consumer demand in the UK, ASOS saw its sales surge over 27 per cent last year as it recovered Golden Goose Scarpe Black Friday Ads from disruption caused by a warehouse fire. More... Debenhams and ASOS set to buck the trend and not join Christmas retail flops list Boohoo shares almost halve as the online fashion retailer warns on profits following poor winter sales Fashion retailer Ted Baker posts leap in Christmas sales despite refusing to slash prices Retailers record slowest Golden Goose Scarpe Black Friday Ads December sales growth in six years as shoppers wait for Boxing Day bargains Feeble Marks & Spencer serves up late Christmas turkey as high street giant is hit by poor festive sales House of Fraser welcomes in the new year with record Christmas sales up 8 per cent ASOS shares: Check latest prices here Debenhams shares: Golden Goose Scarpe Black Friday Ads Check latest prices here ASOS' chief executive Nick Robertson said: 'Trading over the last six weeks was in line with expectations at 15 per cent, with growth accelerating over the first quarter as anticipated.' ASOS said its retail gross margin fell around 200 basis points on the previous year. But, the retailer said that a 5 Golden Goose Scarpe Black Friday Ads per cent increase in international sales showed that lower prices were proving popular with consumers.Seasoned independent retail analyst Nick Bubb said: 'After last week's warning from Boohoo, the City was obviously worried that ASOS would also have a tough time in December in the UK, but over the six weeks to 9 January total Retail sales Golden Goose Scarpe Black Friday Ads were up by 15 per cent, with the UK up by 27 per cent and International up by 5 per cent.'He added:'Guidance for the outcome for the full year in terms of both sales and EBIT margin remains unchanged, so that will reassure the City'.A?Freddie George, retail analyst at broker Cantor Fitzgerald said: 'There will, we Golden Goose Scarpe Black Friday Ads believe, inevitably continue to be questions over the robustness of the companya£á?s model, particularly its development strategy overseas after the recent revision to FY15 forecasts. Indeed, the retail brands sold on the ASOS website now have alternative channels and companies to market their products around the globe'.A? Disappointing sales: Sales at Boohoo halved from 50 per Golden Goose Scarpe Black Friday Ads cent in the second quarter to 25 per cent in the four months to 31 DecemberHe added: 'Following this update, we are retaining our FY15 pre-tax profit forecasts of A˘G48million (EPS: 43.4p).Rival online retailer Boohoo last week saw its sales growth half from 50 per cent in the second quarter to 25 per cent in the Golden Goose Scarpe Black Friday Ads four months to 31 December and its shares plummeted 40 per cent after the online fashion retailer warned on profits, A?A?Neil Catto of Boohoo said: 'The whole retail industry has found it hasna£á?t been particularly helpful to have so much trade in such a short period of time and at such high discounts as well'.A? A Golden Goose Scarpe Black Friday Ads gloomy morning: Shares at Debenhams are down by 4.52p or 6.02 per cent to 70.53p this morningMeanwhile, on the high-street Debenhams shook off the ghost of a poor Christmas 2013 performance by posting a 4.9 per cent rise in sales for the four weeks to 10 January, with revenues boosted by less discounting and an improved Golden Goose Scarpe Black Friday Ads online delivery offer.But for the 19 weeks to 10 January, sales at Debenhams actually fell by 0.8 per cent, which compared with forecasts by analysts ranging from -2 to 2 per cent.Debenhams' online sales grew by 31 per cent in the four weeks prior to Christmas Day, while 'Click & Collect' peaked to 38 per cent Golden Goose Scarpe Black Friday Ads of orders in the last few days before Yuletide.A?Over the festive period, the high-street retailer sold over 100,000 dresses and 85,000 novelty jumpers. Onesies also proved popular, with Debenhams selling over 77,000 over Christmas, a 37 per cent increase on last year.A?Between 'Black Friday' at the end of November and Christmas Day, Debenhams also sold over Golden Goose Scarpe Black Friday Ads 250,000 womena£á?s handbags.A? Flying off the shelves: Between 'Black Friday' and Christmas Day, Debenhams sold over 250,000 women's handbagsDebenhams chief executive Michael Sharp said: 'I am pleased with our performance in the critical Christmas trading weeks driven by our strength in a diverse range of product categories and a strong marketing campaign focused on gifting.A? 'We Golden Goose Scarpe Black Friday Ads now have a competitive online proposition which also performed well'.But Debenhams' shares slumped today as the retailers' upbeat Christmas trading update failing to allay investors concerns about the department store's profitability.A?Keith Bowman of Hargreaves Lansdown said: 'The group has delivered a mixed and broadly disappointing update.'Full year profit estimates are, at best, likely to remain unchanged. Golden Goose Scarpe Black Friday Ads For the quarter as a whole, despite record sales in the seven days prior to Christmas, unseasonal autumn weather looks to have hindered clothing sales.A?'Furthermore, a retreat from promotions and lower margin product sales have also weighed, whilst the groupa£á?s push to capture online sales is late in comparison to rivals.'A?Kate Calvert of Investec Securities said: Golden Goose Scarpe Black Friday Ads 'Trading and gross margin over the 19 weeks were weaker than expected resulting in a nudge down in forecasts.A?'While it is encouraging that management stuck to its new trading stance with 10 fewer days on promotion, we continue to believe that Debenhams is strategically challenged and needs to reinvest further gross margin opportunity back into the Golden Goose Scarpe Black Friday Ads offer. While the valuation is undemanding, we see little potential for a medium term profit recovery'.Investec downgraded its rating for Debenhams' shares to sell. A? Christmas success:A?House of Fraser enjoyed a boost over the Christmas period, with sales up 8 per cent for the six weeks to 3 January 2015And Cantor's Freddie George said: 'We remain Golden Goose Scarpe Black Friday Ads concerned that the department stores are capital intensive and need to be furbished to a higher standard to attract shoppers. We thus believe there is limited scope for the company to accelerate dividend growth.'In addition, the company has significant leasing liabilities and a pension deficit. Net debt is forecast at circa A˘G350million at end of August Golden Goose Scarpe Black Friday Ads 2015, slightly down on the previous year'.A?Last week, Chinese-owned department store House of Fraser enjoyed a boost over the Christmas period, with sales up 8 per cent for the six weeks to 3 January 2015.The Black Friday shopping frenzy at the end of November also benefited the group, with sales up over 125 per cent on Golden Goose Scarpe Black Friday Ads the previous year.House of Fraser's bumper update followed in the footsteps of staff-owned department stores group John Lewis the previous week, and fashion giant Next in the first week of January which saw sales up 2.9 per cent in the two months to Christmas Eve.A?A? What were we buying at Debenhams over Christmas?A? Biggest selling gifts Golden Goose Scarpe Black Friday Ads at Debenhams last ChristmasChristmas party dresses - 100,000 soldNovelty Christmas jumpers - 87,000 soldOnesies - 77,000 sold, a 37 per cent increase on last yearWrapping paper - 1.5 million metres of wrapping paper was sold by Debenhams in December. enough to cover Wembley Stadium 32 timesWomen's handbags -250,000 sold between Black Friday and ChristmasGloves - 85,000 Golden Goose Scarpe Black Friday Ads pairs sold in December, that's over 2 pairs a minuteWomen's boots - 320,000 pairs sold between October and DecemberDisney's Frozen - 100,000 units of merchandise sold in DecemberMen's socks, slippers and underwear - 200,000 units sold in run up to Christmas DayMen's jumpers - 5 sold every minute in the run up to ChristmasChristmas chocolate coins Golden Goose Scarpe Black Friday Ads - 570,000 of the treats sold between October and December .