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MBT Shoes Black Friday Ads - UK retailers warmed by Christmas sales rush with Fat Face and Ikea among those celebrating buoyant resultsByRupert Steiner for the Daily Mail Published: 23:00 GMT, 12 January 2015 | Updated: 23:00 GMT, 12 January 2015 2 View comments Fat Face is among a host of British retailers who enjoyed buoyant sales over the festive period.The private MBT Shoes Black Friday Ads equity owned fashion brand, held off pre-Christmas discounting and still managed to post a 5 per cent rise in underlying sales for the five weeks to January 3, 2015.The firm, which pulled its float at the last minute in May, also saw a 25 per centA?rise in online sales. Warming up: Fat Face is among a MBT Shoes Black Friday Ads host of British retailers who enjoyed buoyant sales over the festive periodChief executive Anthony Thompson said: a£á?The decision not to discount was vindicated by the strong final 10 days trading pre-Christmas across all stores.a£á?It also said operating profit decreased to A¢G19.2million for the 26 weeks to November 29 on total sales of A¢G99million. It declined to MBT Shoes Black Friday Ads give a pre-tax profit or loss figure. More... CITY FOCUS: Luxury looks East as Burburry and co. battle to maintain China sales 'Black Friday' boost helps AO World, while post-Christmas sales give a lift to furniture stores firm Ikea Shop Direct boss warns rivals to expect even bigger Black Friday next year Furniture giant Ikea also MBT Shoes Black Friday Ads put out Christmas trading figures saying during the first 16 weeks of the financial year sales grew 8.8 per centA?at its UK stores with online up 33.5 per cent.UK boss Gillian Drakeford said: a£á?Wea£á?ve seen the main growth in bedrooms, bathrooms and kitchens where we have made recent investments.a£á?Meanwhile Paperchase said sales rose 3.1 per cent MBT Shoes Black Friday Ads for the five weeks to December 27 while Superdrug reported a 7.4 per centA?sales rise.Separately, AO.com said a a£á?large spikea£á? in volume caused by a£á?Black Fridaya£á? was behind strong third quarter sales.The online seller of fridges, freezers and microwaves, which floated last year with a A¢G1.2billion valuation that many thought defied logic, said sales for the MBT Shoes Black Friday Ads three months to December 31 were up 38 per cent.The firm also said its October launch into Germany was a£á?operationally ahead of plana£á?.This time last year AO came to market with a valuation at 175 times earnings and 4.5-times sales and has seen its shares slump 25 per centA?over the past 12 months closing up 15.4p MBT Shoes Black Friday Ads to 262.5pChief executive John Roberts said: a£á?Operationally we managed very well over the peak trading period, maintaining response times, service levels and logistics performance in spite of large spikes in volume, particularly on Black Fridaya£á?.a£á?A new audio-visual category has also taken off and the firm said it was confident of meeting full year expectations.Clive Black, an MBT Shoes Black Friday Ads analyst at Shore Capital said: a£á?Questions over valuation remain.a£á? .