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MCM Black Friday Ads - Future of UK Black Friday in doubtByPress Association Published: 15:44 GMT, 14 January 2015 | Updated: 15:44 GMT, 14 January 2015 Doubt has been cast over the future of Black Friday in the UK as retailers questioned its benefit and MPs attacked the drain it placed on police.Black Friday led to the lowest-ever growth in December online MCM Black Friday Ads sales despite shoppers cracking the A¢G100 billion barrier across the year for the first time, according to figures from the IMRG Capgemini e-Retail Sales Index.Shoppers spent A¢G21.6 billion over the Christmas period between November 2 and December 27 - up 13% on last year. Black Friday led to the lowest-ever growth in December online sales, figures showedBut MCM Black Friday Ads e-retail during December was up just 5% on 2013 after Black Friday discounting led to huge volumes of sales activity in the final week of November.An estimated A¢G810 million was spent online during the November 28 Black Friday event, making it the biggest ever day for UK online sales, according to separate figures from Experian and IMRG.The MCM Black Friday Ads index showed that the greatest concentration of sales during the Christmas period, 17%, took place during the week of Black Friday.The latest sales monitor produced yesterday by the British Retail Consortium (BRC) and KPMG also found that retailers suffered their slowest December growth in six years after Black Friday spending disrupted the timing and rhythm of Christmas MCM Black Friday Ads sales.The figures come as MPs urged Britain's retailers to never take part in Black Friday again, attacking the drain placed on police resources by the sales bonanza.Liberal Democrat Greg Mulholland (Leeds North West) criticised large traders for adopting the American custom and sympathised with police officers who said they had enough to do already .Conservative former minister MCM Black Friday Ads Sir Peter Bottomley (Worthing West) has joined with Mr Mulholland to urge UK retailers to ignore the event in 2015 and beyond.The day of discounting has become a key date in British retail in the run-up to Christmas, despite the event originating in the United States immediately after Thanksgiving.Police were called to stores around the country as MCM Black Friday Ads the Black Friday sales descended into chaos.Incidents included people fighting over televisions at Asda in Wembley and officers intervening after 200 people refused to leave a Tesco Extra store in the Manchester area despite being told it was sold out.Mr Mulholland has put forward the idea of a UK boycott in an early day motion (EDM) tabled MCM Black Friday Ads before Parliament.An EDM is a formal motion submitted for debate in the House of Commons although very few are actually debated.Capgemini's head of retail consulting, Adgild Hop, said: Black Friday was unquestionably a success for the value-seeking consumer, but for retailers themselves, its success is not quite as clear. As the index reveals, spending was brought forward MCM Black Friday Ads a month earlier, at much lower margins for retailers, as a result of the discounts available to customers in November. IMRG chief information officer Tina Spooner said: While the 5% December online growth is lower than expected, the story of Christmas trading online this year is one of compression. The anticipated heavy discounting that was very widely MCM Black Friday Ads communicated in advance of Black Friday served to concentrate the peak around that day in November. The challenge going forward is that Black Friday has been cemented into shoppers' consciousness and they will expect the same kind of focused discounting next year. As an industry, we will need to work together to understand how this extreme activity MCM Black Friday Ads spike can best be managed in the interests of both shoppers and retailers. John Lewis online director Mark Lewis said: There is no doubt that this year highlighted a new shape of trade for the Christmas period. Black Friday was John Lewis's biggest ever week for sales in our 150-year history. Online sales broke records on the MCM Black Friday Ads day itself and during the early hours of trading there was a 300% increase in traffic to johnlewis.com. Earlier this month, John Lewis boss Andy Street told the Telegraph that retailers were likely to consider whether to hold promotions again on such a scale given the disruption it had caused.He said: From a customer point of view MCM Black Friday Ads it is a good deal. The question is for retailers - is it in our interest to have that peak? When asked whether Black Friday would be even bigger in the UK this year, Mr Street said: Not necessarily. .